The Selective Attention Task.
This instructional tool, commonly known as the "gorilla video," illustrates the importance of selective attention theories. These theories suggest that individuals tend to orient themselves toward, and process information from, only one part of their environment while excluding others. The video is frequently used by patient safety educators in a variety of settings, including teamwork training programs.
Simons DJ. Visual Cognition Lab. Champaign, IL: University of Illinois; 2010.