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Before you make that big decision...
Kahneman D, Lovallo D, Sibony O. Before you make that big decision.. Harv Bus Rev. 2011;89(6):50-60, 137.
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July 20, 2011
Kahneman D, Lovallo D, Sibony O. Harv Bus Rev. 2011;89(6):50-60, 137.
This commentary, whose first author won a Nobel prize for his seminal work on cognitive shortcuts that underlie many errors, discusses cognitive biases and provides a checklist to help prevent biases in decision making.
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